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In an era when global environmental concerns have taken center stage and the golf business is greatly affected by resource issues, the importance of one specific resource stands out: Water.
Conserving and making the best use of water is essential to the health of the planet and to our great game. All of us in the golf business must work together.
Case Study: Water Conservation
Poppy Hills Golf Course, Pebble Beach, California
In 2013, the golf course architecture firm of Robert Trent Jones II (RTJ II) completed extensive renovations to the Poppy Hills Golf Course in Pebble Beach, California. RTJ II worked closely with the Northern California Golf Association (NCGA), which owns and operates the course, to bring this popular layout up to modern standards, improve playability, and conserve precious resources, particularly water. The course, which has hosted the AT&T Pebble Beach National Pro Am, was originally designed by RTJ II and opened in 1986.